Moving T&S from a Cost Center to a Profit Center: Position Trust and Safety as a revenue enabler, and make the output of the work part of the pitch to potential advertisers & revenue partners

Business Case Development: We help T&S teams quantify and communicate the value of their work through brand safety metrics - translating their work into tangible ROI & financial metrics.

Policy & Procedure Optimization: Help T&S navigate the differences and nuances between Platform Policies and Monetization Policies

Training & Development: Equip teams with skills and knowledge to collaborate with relevant teams across their business, and advocate for their teams in ad-funded environments.

Brand Safety Audits & Assessments: Identify potential risks in campaigns and media buys.

Media Vendor & Partner Vetting: We evaluate the brand safety credentials of media partners and platforms.

Campaign Optimization Strategies: Mitigate risks and achieve maximum campaign effectiveness.

Crisis Management & Communication: Navigate brand safety crises and communicate effectively with stakeholders.

Industry Association Recommendation and Participation

Market Research & Analysis: Understand specific needs and challenges of your target market.

Market Positioning: We help startups identify their niche and develop a differentiated brand safety offering.

Go-to-Market Strategy: Develop a comprehensive plan to reach your target audience and achieve growth.

Fundraising & Investor Relations: Prepare effective pitch decks and presentations to secure funding.

Employee training: Provide training workshops and resources for company employees on online safety best practices, including identifying and reporting suspicious activity

Identify risks: Identify potential risks related to content moderation, fraud, abuse, and compliance with regulations.

Develop mitigation strategies: Based on the identified risks, develop customized strategies to mitigate them. Eg: content moderation tools, building reporting mechanisms, establishing user policies.