Building Trust. Driving Revenue. Scaling Responsibly

After 16 years building Responsible Media and Integrity teams at Google, TikTok, Spotify, and IPG Mediabrands, I've seen the same mistake made over and over: companies treating digital safety, child and teen protection, user privacy, and AI responsibility as problems to manage rather than advantages to leverage.

I help them see it differently.

Whether you're a startup building a platform at scale, an advertiser protecting your reputation, or a trust & safety leader making the case for investment, I translate responsible practices into the language that actually moves the needle: revenue growth, investor confidence, and market differentiation.

In a world where AI is everywhere, privacy expectations are rising, and one misstep can crater a brand overnight, integrity isn't a cost center. It's a growth strategy. I help you build it, message it, and monetize it.

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About Me:
Dave Byrne

Services

    • Revenue Enablement: Position Trust & Safety as a competitive advantage in sales pitches and partner negotiations

    • ROI Translation: Build business cases that quantify your team's value in clear financial terms

    • Minor Safety Strategy: Design child and teen protection frameworks that satisfy regulators, build user trust, and strengthen your platform's long-term viability

    • Policy Optimization: Navigate complex platform, monetization, and compliance policies — including KOSA, DSA, and age-appropriate design codes — with clarity and confidence

    • Executive Advocacy: Equip your team to influence cross-functional stakeholders and secure the resources and recognition they deserve

    • Thought Leadership Development: Raise your profile internally and in the industry — through speaking, writing, and strategic positioning

    • Custom Brand Safety Protocols: Turn brand safety into a performance advantage — aligning campaigns with your values while maximising results

    • Minor-Safe Advertising: Ensure your campaigns meet evolving child and teen protection standards across platforms — reducing regulatory and reputational risk while future-proofing your media strategy

    • Privacy-First Strategy: Make privacy-by-design a differentiator, not just a compliance checkbox — GDPR, CCPA, COPPA, and global standards

    • Partner & Vendor Intelligence: Build a partner ecosystem that actively strengthens your brand reputation and data security, not just one that passes a checklist

    • AI-Driven Risk Mitigation: Use proactive monitoring to unlock placements and partnerships your competitors can't access — while protecting campaign integrity

    • Responsible Innovation Framework: Build trust, safety, child protection, privacy, and AI responsibility into your product roadmap from day one — so it scales with you and satisfies investors and regulators before they come knocking

    • Minor Safety by Design: Get ahead of KOSA, the DSA, and age-appropriate design requirements before they become existential compliance crises — and use them to build a trust advantage with parents, schools, and enterprise buyers

    • Investor-Ready Messaging: Craft compelling narratives that position integrity as a growth multiplier for VCs and angels

    • Go-to-Market Strategy: Develop B2B messaging that differentiates your technology through ethical leadership

    • Proactive Risk Strategy: Get ahead of content moderation, fraud, abuse, and compliance risks before they become crises — and turn your risk posture into a trust signal

    • Thought Leadership Development: Establish your brand as an industry leader in responsible tech innovation

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