Trust Drives Growth

After 16 years building Responsible Media and Integrity teams at Google, TikTok, Spotify, and IPG Mediabrands, I've seen the same mistake made over and over: companies treating digital safety, child and teen protection, user privacy, and AI responsibility as problems to manage rather than advantages to leverage.

I help them see it differently

Whether you're a startup building a platform at scale, an advertiser protecting your reputation, or a trust & safety leader making the case for investment, I translate responsible practices into the language that actually moves the needle: revenue growth, investor confidence, and market differentiation.

In a world where AI is everywhere and privacy expectations are rising, integrity isn't a cost center. It's a growth strategy. I help you build it, message it, and monetize it.

How TrustRaise helps

    • Revenue Enablement: Position Trust & Safety as a competitive advantage in sales pitches and partner negotiations

    • ROI Translation: Build business cases that quantify your team's value in clear financial terms

    • Minor Safety Strategy: Design child and teen protection frameworks that satisfy regulators, build user trust, and strengthen your platform's long-term viability

    • Policy Optimization: Navigate complex platform, monetization, and compliance policies — including KOSA, DSA, and age-appropriate design codes — with clarity and confidence

    • Executive Advocacy: Equip your team to influence cross-functional stakeholders and secure the resources and recognition they deserve

    • Thought Leadership Development: Raise your profile internally and in the industry — through speaking, writing, and strategic positioning

    • Custom Brand Safety Protocols: Turn brand safety into a performance advantage — aligning campaigns with your values while maximising results

    • Minor-Safe Advertising: Ensure your campaigns meet evolving child and teen protection standards across platforms — reducing regulatory and reputational risk while future-proofing your media strategy

    • Privacy-First Strategy: Make privacy-by-design a differentiator, not just a compliance checkbox — GDPR, CCPA, COPPA, and global standards

    • Partner & Vendor Intelligence: Build a partner ecosystem that actively strengthens your brand reputation and data security, not just one that passes a checklist

    • AI-Driven Risk Mitigation: Use proactive monitoring to unlock placements and partnerships your competitors can't access — while protecting campaign integrity

    • Responsible Innovation Framework: Build trust, safety, child protection, privacy, and AI responsibility into your product roadmap from day one — so it scales with you and satisfies investors and regulators before they come knocking

    • Minor Safety by Design: Get ahead of KOSA, the DSA, and age-appropriate design requirements before they become existential compliance crises — and use them to build a trust advantage with parents, schools, and enterprise buyers

    • Investor-Ready Messaging: Craft compelling narratives that position integrity as a growth multiplier for VCs and angels

    • Go-to-Market Strategy: Develop B2B messaging that differentiates your technology through ethical leadership

    • Proactive Risk Strategy: Get ahead of content moderation, fraud, abuse, and compliance risks before they become crises — and turn your risk posture into a trust signal

    • Thought Leadership Development: Establish your brand as an industry leader in responsible tech innovation

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Dave Byrne 
Founder